Developing Information Technology Marketing Strategy Tips
Developing an effective marketing plan is all about knowing what makes your product or service unique and figuring out how to communicate that to potential clients.
There’s no reason to be afraid of marketing, especially if you run a successful IT support company. Instead of trying to tackle everything at once, try to break down your marketing strategy by thinking of three key questions. In fact, these are so important they also happen to have fancy marketing-speak terms.
- What are you selling? (Unique selling position)
- Who are you selling it to? (Target market)
- How are you selling it? (Marketing methods)